GWM steps up international strategy
Issue date： 2013-05-14 05:47:36 Read (918) Comment (0) Add to your favorite Author
During Auto Shanghai 2013, "One GWM, One Dream 2013" GWM Overseas Distributors Annual Conference took place in Shanghai, bringing together nearly 300 overseas distributors to probe into GWM's globalization, summed up its gains and losses in 2012 and over the decade, and discussed its future plan for market development. Besides, GWM delivered an award ceremony for outstanding overseas distributors in all modules in 2012.
Trust leads to win-win in ten years of steady development
The conference opened with a video dissecting GWM's performance in 2012 and its possible risks in the future, followed by a review of GWM's development in the recent decade. It has been 16 years since GWM entered overseas markets. Over the decade, GWM's overseas operations have grown prosperous. Thanks to the distributors' courage and perseverance as well as GWM's continuous efforts and investment, both sides have fulfilled many dreams.
President Wang Fengying said, "I really appreciate the trust and support of our overseas distributors. GWM's remarkable results in international markets have been inseparable from their great efforts. When GWM's overseas operations just started, few foreign merchants knew the auto brand far apart in China. At the very time, you trusted GWM, and chose GWM, leading to win-win of the two sides.
The distributors present felt the same and delivered ebullient speeches. "In 2003, we almost went throughout China and GWM impressed us most. The talks with GWM's senior management consolidated our belief that we could cooperate with the company for success…" the representative of GWM's Russian distributor recollected the early days of the cooperation.
At the award ceremony brimming with harmony, GWM presented awards to outstanding overseas distributors in all modules in 2012. Distributors shared awards in modules such as brand, sale and after sales.
Sharpening overseas brand competitiveness through sustainable development
Referring to the future development plan, Wang Fengying said, "International strategy is indispensible for a successful auto brand keep growing. GWM values its export quality, product quality and operation quality abroad above export scale, pursues gradual enhancement in overseas brand competitiveness and premium capacity and sustainable development of internationalization. GWM seeks to grow steadily rather than rapidly, and values sustainability more. In the coming decade, GWM will keep increasing its strength in overseas market development and brand status through systematic and continuous advancement of adaptive product development, market layout, brand building and after-sales service. Hopefully, the overseas distributors will work with GWM to sharpen its brand competitiveness in local markets and accomplish its sustainable high-quality development.
The overseas distributors also expect much of GWM's internationalization development. Whether in booth size and layout or in exhibits' appearance and quality, GWM has astounded us during Auto Shanghai 2013, making us feel GWM is not inferior to Japanese, Korean, European and American auto brands. They said in chorus.